AUDIENCE TRIBES

Adshel knows audiences best! The Adshel Tribes are six consumer segments that are representative of our diverse audience. Adshel is the most effective provider of outdoor media to target these consumer groups (and more), across all of Australia. Adshel ♥ sharing our passion for all things consumer.

THE PREMIUM PROFESSIONAL

Affluent and time poor, OG1’s are spending less time with traditional media and more time with technology.

THE MODERN GROCERY BUYER

They are frequent shoppers who rely heavily on technology to make their lives easier.

THE YUMMY MUMMY

Social, affluent and big spenders, Yummy Mummies enjoy splurging on themselves and their families.

THE FASHIONISTA

Young, affluent and trend-setting, Fashionistas are out & about, spending money often.

THE SOCIALITE

Young and living in the moment, Socialites are easily influenced, with disposable income to splurge on a social lifestyle.

THE MOBILE MILLENNIAL

They are unable to live without their mobile phone, and are early adopters of new technology.