THE SCALE TO BE PRECISE

Adshel’s network is unique. While our scale can deliver a commanding national broadcast campaign with ease, it also allows for precision targeting of demographics, places and mindsets – with Adshel the choice is yours.

Adshel is the only out-of-home media partner of Roy Morgan’s Helix Personas. Our entire network is now “Helixed-up”, providing a framework to profile consumers across a variety of attributes and offering advertisers new ways to plan and buy media.

  • 16,000 advertising panels now coded against 7 communities and 56 personas across Australia.
  • Psychographic and behavioural data and insights, delivering highly targeted campaigns with minimal wastage.
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