RESEARCH

Adshel has invested over $3 million dollars in audience measurement and research across consumer insights, creative effectiveness and media optimisation tools. Below are some studies we have developed to help you with determining the best strategy for your clients.

Adshel effect

THE ADSHEL EFFECT

The classic Adshel poster hugely increases campaign effectiveness. In an increasingly digitised media landscape, does the classic Adshel poster have any influence on campaign effectiveness? Actually, Adshel increases results by over 20% at every stage of the consumer journey.

UPGRADE THE CLICHÉ

Audience groups are continually changing and because Adshel loves people, we have been working on a research study to make you think differently on how you target key audience groups such as OG1’s, MGB’s and Millennials.

Upgrade the cliche with Adshel
The context effect

THE CONTEXT EFFECT

Contextually Relevant Advertising is 19% More Effective Adshel commissions world’s first neurological study proving the effectiveness of contextually relevant advertising across digital out-of-home A world’s first: Adshel are the first to market globally undertaking neurological research to prove that context…

KFC

KFC, playing cricket outdoors and good tunes, sound like a perfect summers day? Adshel put their thinking caps on for KFC who wanted to boost reach and frequency outside of cricket telecasts across the summer period…

KFC Adshel campaign