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Audience groups are continually changing and because Adshel loves people, we have been working on a research study to make you think differently on how you target key audience groups such as OG1’s, MGB’s and Millennials.

No longer are MGB’s just mums with a kid on the hip, or OG1’s men with a briefcase. They are evolving, not only demographically, but also their behaviours. Because of this, we want you to think differently about how to target these people.

Let’s Upgrade the Cliché today!