BAYWATCH

In the wake of the Baywatch launch to cinemas on June 1st, Paramount Pictures have immersed Melbourne commuters on the Yarra Trams line. Using floor decals, surfboard seats and a huge wrap of the Rock, the man himself, commuters couldn’t possibly miss the standout campaign. The campaign also ran across Adshel Rail and Street Furniture.

Campaign Name

Baywatch

Creative Agency

Media Agency

MEC

Solution
Adshel, Adshel Immerse

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