IKEA have launched their 2018 catalogue. To support the launch, Adshel and ARN have joined forces to deliver a campaign that recreates an IKEA living room. The display is complete with comfy lounge seating taking interactive advertising in both Sydney and Perth to the next level. The out-of-home campaign will make commuters feel right ‘at home’ on their commute with the execution that puts a full size living room on the street for them to enjoy. The execution was complete with patterned floor decals replicating the KRONGE rug, VIMLE sofa and EKET cabinet filled with home decorations and copies of the new IKEA catalogue. You can find more on the campaign in our Press Release here.
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