Adshel brings Lotterywest scratchies to life across Perth streets with the power of invisible UV light. In a first-to-market for Australia, Adshel and Lotterywest have used the power of ultra violet (UV) light and specialised custom paint to deliver a high-impact execution across Perth’s CBD, to amplify the latest Scratch’n’Win campaign, ‘Scratchie Family’.
Using custom paint shipped in for this special build, and customised black lights installed into the Adshel bus shelter panels, the display features hidden messages which are revealed and transform from day to night, bringing the creative to life. It’s the first time UV paint has been used on panels in Australia.
The core objective of the campaign is to generate attention and deliver a unique execution that effectively cuts through, particularly to reach a younger demographic.
You can view the full press release here.