• Adshel Bus shelter with Nespresso advertising
  • Adshel and Nespresso bus shelter advertising
  • Adshel Immersive recyclable pod campaign
  • Nespresso and Adshel recyclable pod campaign on bus shelter
  • Nespresso and Adshel bus stop advertising


Nespresso partnered with Adshel to launch a campaign to build awareness around the recycling ability of Nespresso pods at local Nespresso stores. The special builds were located in high trafficked areas and used the pods themselves to depict the well-known recycling symbol, informing consumers of their closest recycling drop-off stores. This campaign took out the winning spot in the “Best use of a special build” category in OMA’s Quarter 3 Creative Collection.

Campaign Name


Creative Agency

M&C Saatchi

Media Agency

Media Edge

ALL, Adshel Immerse