Subway ran across Adshel Live and Adshel Rail taking out-of-home advertising to the next level to promote World Sandwich Day across our extensive digital network. On World Sandwich Day, Friday November 3rd, for every sandwich or wrap sold by Subway, they would donate a meal to someone in need. Adshel pulled live data feeds on the day of how may sandwiches were sold and in turn how many meals would be donated to those in need. The final number was 287,982.
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