THE ICONIC branded Central Station steps with a running track and encouraged commuters to race to the top! With motivational messaging along each step this creative definitely worked up a sweat!
Photography – Tim Aston @ Work Agency
Stylist – Rachel Kean
Editor – Fiona Murchison
Producer and Art Director – Jeremy Tan
Creative Direction – Ella Lymbereas
Campaign Management – Brony Popp
THE ICONIC SPORT