VOLKSWAGEN

Volkswagen have put control in the hands of Australians with an immersive new Motion Sensor Technology build across Adshel Immerse. Adshel built four fully immersive sites across NSW, QLD, SA and VIC bringing this all new technology to the streets of Australia. The new Golf featuring Gesture control puts the power into the users hands, a truly interactive feature that allows users to navigate through various menus including radio stations and more through a simple mid-air swipe of the hand. Each site across Australia has recreated the Golf’s dashboard look, with an illuminated infotainment center and swipe control, which allows users to change tracks with the swipe of their hand. The interactive Gesture Control accompanied by striking images of the car on the surrounding panels, with a large format decal wrap, ensuring commuters couldn’t miss the interactive display during their commute.

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Campaign Name

Volkswagen

Creative Agency

DDB

Media Agency

PHD

Solution
Adshel, Adshel Immerse

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