INSPIRATION

Let’s face it. Pictures really do tell a thousand words. We have some really inspiring campaigns… hundreds of them. At Adshel we love how creative our clients and media agencies are when creating their out-of-home campaigns.




  • Tourism New Zealand

      Tourism New Zealand have taken to the streets of Melbourne to entice commuters in all that Northland New Zealand has to offer. They've used Adshel Immerse along side

  • #KJSHOW

      KIIS have transformed Central station immersing commuters in their 'There's only one Kylie and Jackie O' campaign. #KJSHOW

  • Commonwealth Games

      The 2018 Gold Coast Commonwealth Games campaign has jumped to life on the streets of Brisbane to ignite the hearts and minds of commuters and

  • Coopers

      Coopers being proudly South Australian owned and brewed was the official beer of the Australian Open. Together with Adshel, Coopers have engaged commuters around the

  • Passengers

      Targeting a New Year's Eve audience, Village Roadshow partnered with Adshel to drive box office sales on New Year's Day, with the release of its

  • Dishonored

  • Sunglass Hut

    Sunglass Hut has taken over Central station to deliver a colorful and creative outdoor campaign.

  • Nespresso

    Nespresso partnered with Adshel to launch a campaign to build awareness around the recycling ability of Nespresso pods at local Nespresso stores. The special builds

  • SBS

    SBS’s First Contact is set to hit Australian screens for its second season over 3 big nights. To bring the new season to life, SBS

  • UNIVERSITY OF MELBOURNE

    University of Melbourne have put together an outstanding Immerse execution trail which delivered 14 interactive and unique special builds each representing research technologies sponsored by Melbourne

  • M&M

  • Google

    To coincide with the launch of Google's new phone Pixel, Google took over Central station with this simple and slick creative to capture audience's attention

  • Pandora

  • Peters Ice Cream

    Featuring bold and colourful creative, the campaign was designed to accentuate the freshness of the latest range from Peters – which is all about real

  • AFL

    Utilising the full potential of Adshel Live the AFL partnered with Yarra Trams for the highly anticipated 2016 AFL Grand Final and used a bespoke live

  • Ebay

  • Heineken

  • WITHER HILLS

  • THE ICONIC

    THE ICONIC branded Central Station steps with a running track and encouraged commuters to race to the top! With motivational messaging along each step this

  • NIKE

    NIKE recently launched their UNLIMITED UNLEASHED. Taking over Martin Place station the campaign is designed to evoke the limitless potential of elite athletes. NIKE has

  • Channel 7 – Zumbo’s Just Desserts

    Targeting a wide cross-section of audiences, the immersive campaign is supported by a national street furniture campaign, to extend the reach and deliver greater campaign

  • TOPSHOP

  • IKEA

    For a first time client IKEA nailed the creative. It’s all about more colours, less words! Who feels like a shopping spree at Ikea?

  • National Gallery of Victoria

  • Unibet

    This is one way to stay on top of the odds! Unibet dynamically fed betting odds to Adshel Live screens nationally, surrounding key sporting events

  • KIIS FM

    They’ve done it again! KIIS 1065 take over train stations across Sydney. Stations included Parramatta and Central, not to mention also utilising

  • SBS Lunar NY

    In celebration of Lunar NY, SBS utilised our custom built light boxes to dispense envelopes which had pictures & quotes from the show: ‘If you are

  • Mercedes-Benz

  • Deadpool

  • Sprite

    Thirst quencher alert! Sprite delivered relevant content to their target audience across Adshel’s 270 digital screens. Content was instantaneously updated based on the temperature throughout

  • Calvin Klein

  • Xero

    Xero launches new national advertising campaign to deal with the financial elephant in the room! Just like Xero has made accounting beautiful, the campaign turns paper

  • BMW

  • XXXX Summer Bright Lager

    Lion Nathan created an engaging brand experience for commuters while waiting for a bus by turning a bus shelter into a front porch where commuters could

  • Bulla

    A bus shelter sprinkled with fun! What an awesome execution from Bulla Family Dairy. They definitely know how to brighten up our

  • Samsung Galaxy S7

    What better way to grab audience attention than to take over Martin Place station? Samsung dominated the station with their new Galaxy S7 | Galaxy S7 Edge

  • Jemena

    Feel like you’re still in your cozy living room while waiting for the next bus thanks to Jemena installing a natural gas fire in our

  • Ford

    What an awesome station domination by Ford! By utilising our WOW wall in Central Station and branding the staircase, commuters can’t miss it!

  • Airbnb

    A picture perfect station domination from Airbnb throughout Martin Place. You can ‘Belong Anywhere’ with Airbnb!

  • SOL

  • Accor Hotels

    As it get’s cooler during the winter months this Accor Hotels Immerse campaign will keep you warm! With heaters in the tram seats you’ll never

  • Ice Age

    Featuring ice laden seats, icicles falling from the bus-shelter’s roof top, and encompassed in a bespoke creative wrap, this Adshel bus shelter will entertain commuters

  • SBS

    News stories are breaking every minute of the day around the country… So with Adshel Live, SBS was able to dynamically update their creative based

  • ANZ

    To coincide with the launch of their new Martin Place branch, ANZ dominated Martin Place station to influence and engage commuters to ‘come in and

  • Hahn SuperDry

  • Channel Ten – Australian Survivor

    With the impending launch of the new series – Australian Survivor, Channel Ten has dominated Parramatta station with impactful wraps, decals and large format billboards.