INSPIRATION

Let’s face it. Pictures really do tell a thousand words. We have some really inspiring campaigns… hundreds of them. At Adshel we love how creative our clients and media agencies are when creating their out-of-home campaigns.




  • LANDROVER

    Landrover have launched their all new Discovery by building Immerse sites across Adshel to capture audiences in their tracks and engage with them by responding to

  • VOLKSWAGEN

    Volkswagen have put control in the hands of Australians with an immersive new Motion Sensor Technology build across Adshel Immerse. Adshel built four fully immersive

  • An Inconvenient Sequel

    Ahead of the upcoming release of An Inconvenient Sequel: Truth to Power, Paramount Pictures and MEC alongside Adshel have brought to life a special build

  • QUEENSLAND GOVERNMENT

    Queensland Government took to the streets of Queensland to share a significant message of domestic violence with the community. The powerful campaign ran across two

  • Optus

    Optus is standing out and making noise across Central Station, covering all Adshel domination zones with their latest campaign for Samsung's Galaxy 8, alongside the

  • Nike – Just do it

    Looking ever-so colourful across Central station, Nike and their latest 'Just do it' campaign is definitely striking and eye-catching. With a domination of both Central

  • Transformers

    Transformers have teamed up with Adshel to take their latest movie release to the streets of Australia immersing commuters across Adshel Rail, Adshel Immerse and

  • Sydney Children’s Hospital Foundation

      As a Gold Partner for the Sydney Children's Hospital Gold Telethon that took place on June 12, Adshel supported the charity with Station Domination's

  • TOYOTA

    Toyota launched their latest campaign across the Adshel Live network, displaying weather and traffic changes and ensuring commuters receive contextually relevant messages throughout the day,

  • BAYWATCH

    In the wake of the Baywatch launch to cinemas on June 1st, Paramount Pictures have immersed Melbourne commuters on the Yarra Trams line. Using floor

  • AAMI

    More ways to save on your policy with AAMI. The Station Domination in Martin Place was bursting with savings promoting their not very insurancey campaign.

  • GROUPON

    #MakeLifeLessBoring with Groupon. The Station Domination set across Sydney's Central station and Town Hall station grabs audiences using the WOW wall, Pillar wraps and Floor

  • Paramount Pictures

    Paramount Pictures have put Scarlett Johansson's latest movie 'Ghost In The Shell' in the spotlight - nationwide. The campaign launched across a number of Adshel platforms

  • NETFLIX

    Prior to the launch of Iron Fist on Netflix - the series was showcased across Adshel Rail building hype to the new to air series on

  • Pandora #DOBLOOM

    “Show the world what you’re made of, with beautifully crafted, hand-finished sterling silver jewellery” as part of their latest #DOPANDORA campaign. The campaign took to

  • Lotterywest

      Adshel brings Lotterywest scratchies to life across Perth streets with the power of invisible UV light. In a first-to-market for Australia, Adshel and Lotterywest have used

  • Fonterra Buttersoft

      Fonterra's  latest campaign 'Enjoy a moment of purity with Mainland Buttersoft' displays creative that is vibrant, gorgeous and life-like, immersing commuters across all locations. The campaign

  • Carlsberg

      Carlsberg have utilised Adshel Immerse to turn a Melbourne tram stop into a luxury, Danish inspired chill-out zone. The activation featuring cushioned seats, oak wood

  • Tourism New Zealand

      Tourism New Zealand have taken to the streets of Melbourne to entice commuters in all that Northland New Zealand has to offer. They've used Adshel Immerse along side

  • #KJSHOW

      KIIS have transformed Central station immersing commuters in their 'There's only one Kylie and Jackie O' campaign. #KJSHOW

  • Commonwealth Games

      The 2018 Gold Coast Commonwealth Games campaign has jumped to life on the streets of Brisbane to ignite the hearts and minds of commuters and

  • Coopers

      Coopers being proudly South Australian owned and brewed was the official beer of the Australian Open. Together with Adshel, Coopers have engaged commuters around the

  • Passengers

      Targeting a New Year's Eve audience, Village Roadshow partnered with Adshel to drive box office sales on New Year's Day, with the release of its

  • Dishonored

  • Sunglass Hut

    Sunglass Hut has taken over Central station to deliver a colorful and creative outdoor campaign.

  • Nespresso

    Nespresso partnered with Adshel to launch a campaign to build awareness around the recycling ability of Nespresso pods at local Nespresso stores. The special builds

  • SBS

    SBS’s First Contact is set to hit Australian screens for its second season over 3 big nights. To bring the new season to life, SBS

  • UNIVERSITY OF MELBOURNE

    University of Melbourne have put together an outstanding Immerse execution trail which delivered 14 interactive and unique special builds each representing research technologies sponsored by Melbourne

  • M&M

  • Google

    To coincide with the launch of Google's new phone Pixel, Google took over Central station with this simple and slick creative to capture audience's attention

  • Pandora

  • Peters Ice Cream

    Featuring bold and colourful creative, the campaign was designed to accentuate the freshness of the latest range from Peters – which is all about real

  • AFL

    Utilising the full potential of Adshel Live the AFL partnered with Yarra Trams for the highly anticipated 2016 AFL Grand Final and used a bespoke live

  • Ebay

  • Heineken

  • WITHER HILLS

  • THE ICONIC

    THE ICONIC branded Central Station steps with a running track and encouraged commuters to race to the top! With motivational messaging along each step this

  • NIKE

    NIKE recently launched their UNLIMITED UNLEASHED. Taking over Martin Place station the campaign is designed to evoke the limitless potential of elite athletes. NIKE has

  • Channel 7 – Zumbo’s Just Desserts

    Targeting a wide cross-section of audiences, the immersive campaign is supported by a national street furniture campaign, to extend the reach and deliver greater campaign

  • TOPSHOP

  • IKEA

    For a first time client IKEA nailed the creative. It’s all about more colours, less words! Who feels like a shopping spree at Ikea?

  • National Gallery of Victoria

  • Unibet

    This is one way to stay on top of the odds! Unibet dynamically fed betting odds to Adshel Live screens nationally, surrounding key sporting events

  • KIIS FM

    They’ve done it again! KIIS 1065 take over train stations across Sydney. Stations included Parramatta and Central, not to mention also utilising

  • SBS Lunar NY

    In celebration of Lunar NY, SBS utilised our custom built light boxes to dispense envelopes which had pictures & quotes from the show: ‘If you are

  • Mercedes-Benz

  • Deadpool

  • Sprite

    Thirst quencher alert! Sprite delivered relevant content to their target audience across Adshel’s 270 digital screens. Content was instantaneously updated based on the temperature throughout

  • Calvin Klein

  • Xero

    Xero launches new national advertising campaign to deal with the financial elephant in the room! Just like Xero has made accounting beautiful, the campaign turns paper

  • BMW

  • XXXX Summer Bright Lager

    Lion Nathan created an engaging brand experience for commuters while waiting for a bus by turning a bus shelter into a front porch where commuters could

  • Bulla

    A bus shelter sprinkled with fun! What an awesome execution from Bulla Family Dairy. They definitely know how to brighten up our

  • Samsung Galaxy S7

    What better way to grab audience attention than to take over Martin Place station? Samsung dominated the station with their new Galaxy S7 | Galaxy S7 Edge

  • Jemena

    Feel like you’re still in your cozy living room while waiting for the next bus thanks to Jemena installing a natural gas fire in our

  • Ford

    What an awesome station domination by Ford! By utilising our WOW wall in Central Station and branding the staircase, commuters can’t miss it!

  • Airbnb

    A picture perfect station domination from Airbnb throughout Martin Place. You can ‘Belong Anywhere’ with Airbnb!

  • Accor Hotels

    As it get’s cooler during the winter months this Accor Hotels Immerse campaign will keep you warm! With heaters in the tram seats you’ll never

  • Ice Age

    Featuring ice laden seats, icicles falling from the bus-shelter’s roof top, and encompassed in a bespoke creative wrap, this Adshel bus shelter will entertain commuters