INSPIRATION

Let’s face it. Pictures really do tell a thousand words. We have some really inspiring campaigns… hundreds of them. At Adshel we love how creative our clients and media agencies are when creating their out-of-home campaigns.




  • Subway

    Subway ran across Adshel Live and Adshel Rail to promote World Sandwich Day across our extensive digital network. On World Sandwich Day, Friday November 3rd,

  • Victorian Government

    The latest campaign with Victorian Government for Visit Melbourne has brought the beauty of Melbourne to Sydney with an awesome station domination. 'A twist at

  • Buderim Ginger

    Buderim have promoted their latest campaign with Adshel Immerse in Queensland. Their execution featured a floor decal, wraps and a built in Buderim display case.

  • Red Rock Deli

    Red Rock Deli used Adshel Rail to promote their pop-up 'Taste Space' in Westfield Sydney. The execution targeted the almost 180,000 commuters traveling through Town Hall station

  • Belong

      Belong have taken over at Parramatta Station with their latest 'It's a dataful life' campaign. The station is situated in Sydney's second CBD, attracting over

  • COACH

    Coach have taken over Martin Place station with their latest campaign to hit the streets of Sydney 'Selena Gomez for Coach'. Coach have used Adshel Rail to

  • Macquarie Bank

    Macquarie Bank ran across Adshel Live with the Launch of Adshel's Seduce Melbourne digital network. Running with 100% share of voice, across 6

  • IKEA 2018

    IKEA have launched their 2018 catalogue. To support the launch, Adshel and ARN have joined forces to deliver a campaign that recreates an IKEA living

  • GOLD COAST COMMONWEALTH GAMES

    The Gold Coast Commonwealth Games of 2018 has taken to the streets of Melbourne with Adshel Immerse. Promoting the 2018 Games that will take place

  • HEIDE MUSEUM

    The Heide Museum of Modern Art has taken to Adshel Immerse to bring their latest People's Panel to Flinders Street. Showcasing eye-catching pieces of art,

  • LAND ROVER

    The launch of the all new Land Rover Discovery took commuter convenience and interactive advertising to a new level across Adshel's network in Sydney

  • VOLKSWAGEN

    Volkswagen have put control in the hands of Australians with an immersive new Motion Sensor Technology build across Adshel Immerse. Adshel built four fully immersive

  • An Inconvenient Sequel

    Ahead of the upcoming release of An Inconvenient Sequel: Truth to Power, Paramount Pictures and MEC alongside Adshel have brought to life a special build

  • QUEENSLAND GOVERNMENT

    Queensland Government took to the streets of Queensland to share a significant message of domestic violence with the community. The powerful campaign ran across two

  • Optus

    Optus is standing out and making noise across Central Station, covering all Adshel domination zones with their latest campaign for Samsung's Galaxy 8, alongside the

  • Nike – Just do it

    Looking ever-so colourful across Central station, Nike and their latest 'Just do it' campaign is definitely striking and eye-catching. With a domination of both Central

  • Transformers

    Transformers have teamed up with Adshel to take their latest movie release to the streets of Australia immersing commuters across Adshel Rail, Adshel Immerse and

  • Sydney Children’s Hospital Foundation

      As a Gold Partner for the Sydney Children's Hospital Gold Telethon that took place on June 12, Adshel supported the charity with Station Domination's

  • TOYOTA

    Toyota launched their latest campaign across the Adshel Live network, displaying weather and traffic changes and ensuring commuters receive contextually relevant messages throughout the day,

  • BAYWATCH

    In the wake of the Baywatch launch to cinemas on June 1st, Paramount Pictures have immersed Melbourne commuters on the Yarra Trams line. Using floor

  • AAMI

    More ways to save on your policy with AAMI. The Station Domination in Martin Place was bursting with savings promoting their not very insurancey campaign.

  • GROUPON

    #MakeLifeLessBoring with Groupon. The Station Domination set across Sydney's Central station and Town Hall station grabs audiences using the WOW wall, Pillar wraps and Floor

  • Paramount Pictures

    Paramount Pictures have put Scarlett Johansson's latest movie 'Ghost In The Shell' in the spotlight - nationwide. The campaign launched across a number of Adshel platforms

  • NETFLIX

    Prior to the launch of Iron Fist on Netflix - the series was showcased across Adshel Rail building hype to the new to air series on

  • Pandora #DOBLOOM

    “Show the world what you’re made of, with beautifully crafted, hand-finished sterling silver jewellery” as part of their latest #DOPANDORA campaign. The campaign took to

  • Lotterywest

      Adshel brings Lotterywest scratchies to life across Perth streets with the power of invisible UV light. In a first-to-market for Australia, Adshel and Lotterywest have used

  • Fonterra Buttersoft

      Fonterra's  latest campaign 'Enjoy a moment of purity with Mainland Buttersoft' displays creative that is vibrant, gorgeous and life-like, immersing commuters across all locations. The campaign

  • Carlsberg

      Carlsberg have utilised Adshel Immerse to turn a Melbourne tram stop into a luxury, Danish inspired chill-out zone. The activation featuring cushioned seats, oak wood

  • Tourism New Zealand

      Tourism New Zealand have taken to the streets of Melbourne to entice commuters in all that Northland New Zealand has to offer. They've used Adshel Immerse along side

  • #KJSHOW

      KIIS have transformed Central station immersing commuters in their 'There's only one Kylie and Jackie O' campaign. #KJSHOW

  • Coopers

      Coopers being proudly South Australian owned and brewed was the official beer of the Australian Open. Together with Adshel, Coopers have engaged commuters around the

  • Passengers

      Targeting a New Year's Eve audience, Village Roadshow partnered with Adshel to drive box office sales on New Year's Day, with the release of its

  • Sunglass Hut

    Sunglass Hut has taken over Central station to deliver a colorful and creative outdoor campaign.

  • Nespresso

    Nespresso partnered with Adshel to launch a campaign to build awareness around the recycling ability of Nespresso pods at local Nespresso stores. The special builds

  • UNIVERSITY OF MELBOURNE

    University of Melbourne have brought research to the streets with Made Possible by Melbourne, an outstanding Immerse execution trail which delivered 14 interactive and unique special

  • Pandora

    Pandora has partnered with Adshel to immerse Melbourne commuters. Their execution features a panoramic billboard size advertisement and blush-pink tinted commuter stops. A show-stopping example

  • Peters Ice Cream

    Featuring bold and colourful creative, the campaign was designed to accentuate the freshness of the latest range from Peters – which is all about real

  • AFL

    Utilising the full potential of Adshel Live, the AFL partnered with Yarra Trams for the highly anticipated 2016 AFL Grand Final and used a bespoke live

  • THE ICONIC

    THE ICONIC branded Central Station steps with a running track and encouraged commuters to race to the top! With motivational messaging along each step this

  • Mercedes-Benz