ADSHEL ACQUIRES TOWN & PARK FURNITURE
Adshel has acquired Town and Park Furniture, one of the most highly respected and successful companies in Australia’ s street furniture market. The acquisition will see Adshel expand its current offering via its Infrastructure division, Adshel Infrastructure, to include the extensive range of products and services from Town and Park.
4 June 2008
ADSHEL LAUNCHES NEW ADVERTISING FORMAT
Adshel launched its newest advertising format in Sydney CBD rail stations on Monday 14 April offering advertisers an exciting and larger creative platform to reach commuters. At 1.8m high by 3.6m wide, the Adshel VISTA is three times the size of a standard Adshel advertising panel and has the ability to scroll three different creative executions per unit.
14 April
ADSHEL INFRASTRUCTURE BUILDS LANE COVE BUS INTERCHANGE
Adshel Infrastructure, in partnership with the Lane Cove Tunnel Project (Thiess John Holland Joint Venture) and Lane Cove Council, recently completed a significant infrastructure project in Lane Cove to deliver a 22m double cantilever (2 x 1.6 metre spans) walkway shelter as part of the new bus interchange on Epping Road. The project also included the installation of four free standing Evo bus shelters.
28 March
ADSHEL EXPANDS IN SOUTH EAST QUEENSLAND
Adshel has been awarded contracts with the council areas of Ipswich, Redlands and Logan in the South East Queensland region to build a bus shelter network in conjunction with TransLink (QLD State Government Transport Authority). This expansion will result in an additional 460 advertising panels being added to Adshel’s national advertising portfolio of over 11,500 to an audience of over 450,000 people living in these areas.
27 March
Adshel is supporting Earth Hour
Adshel is supporting Earth Hour by donating a street furniture advertising campaign to a value of over $15,000. The posters are being displayed on bus shelters in Adelaide, Brisbane, Melbourne and Sydney for 2 weeks starting 17 March, to promote Earth Hour on 29 March.
Telstra shines with Adshel Create
In a collaborative effort between Adshel, Telstra, OMD and GPY&R, the new Telstra Pre-Paid offer looks extra shiny, with the installation of life like mirrors in bus shelters around Australia, in a national campaign launched on Monday.
6 March
Adshel plants its first 800 trees in the iconic Daintree Rainforest
Continuing on its commitment made in 2007 to plant 10,000 trees in the Daintree Rainforest, Adshel launched its official Tree Planting Project last week, sending two staff members to Cape Tribulation to help put the trees in the ground and participate in the community planting initiative.
27 February
Landmark street furniture research project conducted for Ford
Mindshare and Ford have partnered with Out-of-home operators Adshel, Eye and JCDecaux for a landmark street furniture research project. The Ford multimedia campaign for the “New News” Small Car campaign ran from July to September 2007 and represented the largest investment in street furniture advertising by Ford.
Tuesday 19 February
Adshel Create's latest secret weapon launched for Nike
Adshel's latest Create campaign launched on Monday 11 February for Nike, engaging the senses of consumers with digital LCD, Bluetooth and Sound Station technology, in Sydney, Melbourne and Brisbane.
18 February 2008
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