In recent years, Adshel has taken a leading role in the development of research and insights for the Outdoor media industry, in particular with regards to its audience measurement system MOVE (Click here for more information on MOVE). We invested over $3 million dollars in audience measurement and research across consumer insights, creative effectiveness and media optimisation tools.
Our insights portfolio offers over 400 Campaign Monitor case studies that provide robust norms and benchmarks and includes EPIC - a creative diagnostic tool developed in conjunction with Nielsen. We have also developed a range of Consumer Insights studies that explore the behaviours, mindsets and purchasing patterns of key outdoor segments.
Our latest optimisation tool, an industry and global first, is the Recall PredictorTM which allows you to estimate the effectiveness of your campaign before it hits the street and to tweak your campaign creative to maximise expected recall and optimise campaigns prior to launch. Created by Millward Brown, the tool includes learnings from Campaign Monitor case studies as well as Outdoor’s audience measurement system MOVE.
A wide range of categories and brands have been researched to determine recall rates, empathy, persuasion, impact to communication and the effect of combining outdoor and other media.
Our research library consists of over 400 campaign reports which enables us to determine a robust recall norm for outdoor campaigns.
Run by independent research agency The Seed, our consumer insights studies cover attitudes, behaviours, creative learnings and targeting principles across key outdoor audiences.
Lives Exposed
Over the last 3 years, Adshel has undertaken an extensive research program to explore the behaviours, mind states and purchasing patterns of key audience segments as well as their attitudes towards media.
The result has been 5 studies into Gen Y 16-24. Adultescents, Commuters, Grocery Buyers and Cashed Up Baby Boomers.
Gen Y
The study looks at the lives and attitudes of youth aged 16-24 to provide advertisers with a deeper understanding of their brand choices and media habits.
Adultescents
The research provides a greater understanding of the lives and attitudes of 25-39 year old Adultescents with valuable insights into reaching and connecting with this audience.
Main Grocery Buyers
Exploring the attitudes, habits and purchase decision process of key grocery segments, our study aims to show advertisers how they can make the right media and creative choices.
Commuter
This study explores the mindsets, behaviours and media exposure of car, train, bus and tram commuters on workbound and homebound journeys.
Baby Boomers
The study delves into the lives of affluent Boomers to provide a deeper understanding of their attitudes, behaviours, purchasing patterns and insights into advertising that resonates with them.
