Adshel - Research and insights -

Adshel has the most comprehensive Research & Insights program in the outdoor industry with $3.3M invested over the last 9 years in research & insights.

The Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry with over 400 street furniture campaigns researched.

With the largest street furniture coverage in Australia, 92% of Australians in metro cities live in Adshel areas.

Adshel has the most extensive CBD coverage in Melbourne, Brisbane, Adelaide, Perth and Canberra.

Adshel Create, our innovations portfolio, has been used by some of Australia’s top brands in over 100 campaigns.

Adshel holds contracts with more than 120 councils and authorities across Australia and New Zealand for street furniture provision and maintenance.

Adshel is sponsoring the planting of 10,000 trees in Daintree Rainforest to match the number of infrastructure products we have built across Australia - our contribution to a greener future.

Adshel has donated over $7,600,000 worth of media space to not-for-profit organisations in the last 10 years, with more than $1,100,000 donated in 2008 alone.

Adshel performs more than 650,000 rounds of cleaning and maintenance as part of its street furniture contacts each year.

In the past 10 years Adshel has built over 10,000 bus shelters and other infrastructure solutions and maintains more than 13,500 advertising panels throughout Australia and New Zealand.

Outdoor Effectiveness Model - Making Outdoor Count

it all starts with insight

True insight based on extensive research is critical to a successful campaign.

We understand that clients depend on information to make good decisions. We also know that metrics speak louder than a hunch. That’s why Adshel invests over $400K per year in commissioned research across consumer insights, creative effectiveness and media optimisation techniques to ensure your outdoor counts.

Extensive learnings from our research and insights programs form the basis of our tailored campaign approach, our recommendations on media flighting and creative guidelines.

The better advertisers understand their consumers and their ‘out of home behaviour’, the more opportunities will open up to talk to them in the most engaging way. Adshel can help clients move beyond a broad awareness role for outdoor media and open up a number of more specific opportunities to connect with consumers.