Audience SolutionsResearch and InsightsAdshel CreateAbout AdshelCommunity and EnvironmentInfrastructure
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Adshel has the most comprehensive Research & Insights program in the outdoor industry with $3.3M invested over the last 9 years in research & insights.
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The Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry with over 400 street furniture campaigns researched.
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With the largest street furniture coverage in Australia, 92% of Australians in metro cities live in Adshel areas.
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Adshel has the most extensive CBD coverage in Melbourne, Brisbane, Adelaide, Perth and Canberra.
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Adshel Create, our innovations portfolio, has been used by some of Australia’s top brands in over 100 campaigns.
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Adshel holds contracts with more than 120 councils and authorities across Australia and New Zealand for street furniture provision and maintenance.
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Adshel is sponsoring the planting of 10,000 trees in Daintree Rainforest to match the number of infrastructure products we have built across Australia - our contribution to a greener future.
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Adshel has donated over $7,600,000 worth of media space to not-for-profit organisations in the last 10 years, with more than $1,100,000 donated in 2008 alone.
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Adshel performs more than 650,000 rounds of cleaning and maintenance as part of its street furniture contacts each year.
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In the past 10 years Adshel has built over 10,000 bus shelters and other infrastructure solutions and maintains more than 13,500 advertising panels throughout Australia and New Zealand.
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Adshel Street Furniture
Adshel Audience Solutions
Adshel Research Monitor
Also see
Research and insights
Outdoor Effectiveness Model
Adshel Research Monitor

Insight via adshel research monitor



The Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry. In the past decade, over 400 street furniture campaigns across Australia and New Zealand have been researched at an investment of more than $2 million.

A wide range of categories and brands have been researched providing accountability for Adshel and the street furniture medium. In 2007-08 alone, Adshel has researched 35 outdoor campaigns to determine recall rates, likeability, relevancy, propensity to purchase and the effect of combining TV and outdoor.

ARM enables clients to understand the effectiveness of their outdoor campaign through accurate, relevant and actionable research.


key learnings from ARM
TAILORED TARGETING
Research has shown that adding a tailored component to a broadcast outdoor campaign increases awareness by up to 40%.
SYNERGY WITH OTHER MEDIA
As audiences change, achieving reach through traditional media is becoming increasingly challenging. Results from ARM show that Adshel can deliver unique audiences over and above other media. Research shows that when outdoor is added to a TV campaign, there is a significant incremental lift in awareness across all mediums.
INSIGHT INTO CREATIVITY
Adshel in conjunction with Nielsen have developed an out of home creative model to benchmark creative diagnostics. The model delivers key learnings for advertisers and provides greater insight into the impact of creative in out of home. The creative execution is rated by respondents based on Empathy, Persuasion, Impact and Communication (EPIC) statements.

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