MAKING YOUR OUTDOOR COUNT

Outdoor is about much more than posters and panels. Adshel utilises a sophisticated full-service solution with simplicity in buying to ensure your outdoor counts every time.

Our success as a media brand in the outdoor market is based on the effective delivery of Adshel’s three tiered value proposition:

audience solutions

We understand that a one size fits all approach doesn’t provide the best return for our clients. That’s why Adshel offers a sophisticated and flexible approach to campaign planning with simplicity in buying. Clients are able to tailor their campaign to a detailed range of segmentation criteria including CBD, inner city, suburban, lifestyle & leisure hubs, demographic factors and category targeting (eg. FMCG) across roadside, rail, airport and retail environments. Proximity targeting allows even more intelligent targeting, for example, selecting sites near competitor stores.

research and insights

Outdoor Audience Metrics
The introduction of MOVE will herald a new era of outdoor audience measurement. Three years in the making, with five million invested industry wide, the platform will measure multiple outdoor formats across roadside, transport and retail environments. In addition, Adshel has access to the Roy Morgan Out and About Model, which looks at driving distance, passenger & public transport, shopping visitation and leisure activities.

Adshel Research Monitor
ARM is the most extensive campaign tracking monitor in the out of home industry and provides clients with accountability in their outdoor campaigns. Over 400 campaigns have been researched across 20 categories and a comprehensive range of brands.

Consumer Insights
Run by independent research agency The Seed, our consumer insights studies cover attitudes, behaviours, creative learnings and targeting principles across important segments so that clients can better understand their customers.

create

Create Innovations
Adshel Create allows clients to combine the latest in Wrap, Bluetooth and ‘smart’ paper technologies to bring added impact and improved brand recognition to your next campaign. And it doesn’t stop there. With Sound, Themed Experience, Light, Liquid, Scent, LCD and LED, the only limit is your imagination.

Creative Effectiveness Tool Box
We are passionate about creative effectiveness and have built purposely designed tools to assist advertisers and the creative community develop award-winning campaigns that maximise cut-through and deliver enhanced audience response. The Adshel Campaign Gallery houses over 300 campaigns that show how top agencies have used innovation to create another world for their clients. The tool box also features a Creative Simulator and rules for optimising creative in outdoor based on campaign learnings.