Audience SolutionsResearch and InsightsAdshel CreateAbout AdshelCommunity and EnvironmentInfrastructure
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Adshel has the most comprehensive Research & Insights program in the outdoor industry with $3.3M invested over the last 9 years in research & insights.
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The Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry with over 400 street furniture campaigns researched.
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With the largest street furniture coverage in Australia, 92% of Australians in metro cities live in Adshel areas.
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Adshel has the most extensive CBD coverage in Melbourne, Brisbane, Adelaide, Perth and Canberra.
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Adshel Create, our innovations portfolio, has been used by some of Australia’s top brands in over 100 campaigns.
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Adshel holds contracts with more than 120 councils and authorities across Australia and New Zealand for street furniture provision and maintenance.
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Adshel is sponsoring the planting of 10,000 trees in Daintree Rainforest to match the number of infrastructure products we have built across Australia - our contribution to a greener future.
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Adshel has donated over $7,600,000 worth of media space to not-for-profit organisations in the last 10 years, with more than $1,100,000 donated in 2008 alone.
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Adshel performs more than 650,000 rounds of cleaning and maintenance as part of its street furniture contacts each year.
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In the past 10 years Adshel has built over 10,000 bus shelters and other infrastructure solutions and maintains more than 13,500 advertising panels throughout Australia and New Zealand.
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Audience Solutions

Adshel Packages

We build our packages to maximise audience delivery based on advertiser requirements.

Adshel's core strength lies in our ability to generate mass awareness for a brand or product. However we also understand the need for a more targeted approach and have developed a unique range of proprietary campaign planning tools to target audiences with greater accuracy than ever before. / More >

An unrivalled street furniture network



With the largest street furniture coverage in Australia, 92%* of Australians in metro cities live in Adshel areas. The unrivalled street furniture network provided by over 15,000 panels across the Tasman in CBD, inner city, suburban and key regional locations give clients both breadth of coverage and the flexibility to build campaigns based on their communication and advertising objectives. Adshel’s portfolio of out of home advertising panels covers roadside, rail, retail and airport environments across Australia and New Zealand – and continues to grow.

 

Campaign planning grounded in research and insight

The Adshel Audience Solutions approach uses key learnings from our Research & Insights program and applies them to the campaign planning process to develop the most accountable and effective campaigns in Australian out of home.

 

Our unique approach to campaign development leverages our comprehensive coverage across Australia to deliver audiences rather than simply posters and panels.



Through extensive research into the lives of key consumer segments, we have come to know their lifestyles and habits and how these are changing. This insight into what they do and why they do it is coupled with our propriety planning system, site proximity analysis and population statistics to develop campaigns that deliver audiences efficiently and effectively.


*Source: Pathfinder Solutions (based on place of residence, ABS 2006 Census), 16-54 year old in 5 metro cities.

ADSHEL ENVIRONMENTS
With the largest street furniture coverage in Australia, 92% of Australians in metro cities live in Adshel areas.

Adshel’s portfolio of out of home advertising panels covers roadside, rail, retail and airport environments across Australia and New Zealand – and continues to grow. / More >
Roadside Rail Retail Airports