Out of home media's unique advantage is in its ability to efficiently generate mass awareness. To do this, clients need strong reach and optimal frequency.
The core components of building reach in the out of home environment are simple. Advertising panels must be evenly distributed, leverage multiple environments and have night time illumination. Adshel leads in all these aspects and we have the reach and frequency to prove it. We've used MOVE data to plan our inventory and deliver the best performing packages in out of home media which provide you with a guaranteed reach, frequency (R&F) and CPM (cost per thousand)
Receive a core base of reach and frequency through national coverage and even distribution. Coverage includes CBD, inner suburbs and suburban sites across all environments.
National Heavy Weight Reach 74%
Frequency 7
CPM $5.90
Target audiences to leverage impulse decisions and last minute top up shops. All sites are less than 200m from petrol stations and convenience stores.
National Reach 64%
Frequency 5
CPM $7.32
Sites are planned in proximity to FMCG environments and are within 500m of shopping centres, retail precincts and supermarkets to maximise out of home path to purchase opportunities.
FMCG Reach 70%
Frequency 6
CPM $7.37
Reach fashionable urban audiences in retail areas with a passion for shopping and brands. Panel distribution is skewed to major retail focus points in the metropolitan cities and includes rail coverage.
Adultescents Reach 62%
Frequency 4.4
CPM $7.47
Target the major journey to work destinations based on data from the ABS in the 5 metropolitan markets reaching commuters travelling by car, train, bus and tram. Leverage mindsets and behaviours unique to this audience for added engagement.
Commuter Reach 74%
Frequency 7
CPM $6.69
Target over 50 key consumer environments like banks, hospitals, schools and pubs with 270 ProximityTM subcategories. Our propriety Proximity system allows clients to use trip attractors as well as demographic and income indicators to geographically target key consumers in relevant areas.
