24 Oct Adshel Whitepaper: Is data killing creativity?
Is data killing creativity?
Have advertising’s big ideas become endangered species as data dictates short term sales over long term engagement?
To uncover these and other pressing questions, Adshel carried out two roundtables across both Melbourne and Sydney, gathering industry thought leaders to dissect the challenges for creativity in the era of big data.
So, data may fuel insights, but is it aiding or abetting the creative process?
What we found is that there shouldn’t be a choice between data or creativity, the two should be implemented by interrogating the data, questioning measurement metrics and not losing sight of the all important power of emotional connection and brave ideas.