• ABC War on Waste Melbourne with Adshel
  • Adshel Immerse campaign for ABC's War on Waste in the out-of-home environment
  • ABC's War on Waste campaign in Newtown with Adshel
  • War on Waste in Melbourne with Adshel Immerse
  • Adshel outdoor advertising for ABC's War on Waste


ABC can be found Immersing commuters across Sydney and Melbourne with their latest campaign for the new season of Craig Reucassel’s War on Waste. ABC’s War on Waste program explores how everyday Australians can reduce waste. With the help of Adshel Immerse, the campaign focuses on plastic waste and removing as many single use plastic bottles as possible with a unique special build that depicts how the world has used 1 million plastic bottles in the 1 minute that it takes to fill up the bottle built into our Adshel panels. #BYOWaterBottle

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Campaign Name

ABC War on Waste

Creative Agency

Media Agency

Adshel Immerse