• Beem It outdoor advertising campaign across Melbourne rail
  • Beem It out-of-home media campaign with Adshel
  • Beem It outdoor advertising campaign across Adshel Rail
  • Adshel Rail outdoor advertising campaign with Metro Trains Melbourne and Beem It
  • Adshel train station advertising in Melbourne with Beem It


Beem It have taken over at Melbourne Central station as Adshel transforms the Metro Trains Melbourne network. This is Beem It’s first out-of-home media campaign launching within a high impact environment that delivers maximum impact and effectiveness. Beem It, Head of Marketing & Communications, Andrew Campbell says of the launch, “We’re excited to launch Beem It, an instant payments app that allows anyone to pay, request and split a bill with friends and family, across Adshel’s Rail network in Melbourne. This is the first campaign for us in out-of-home – and this solution helps us drive awareness through high-impact placements.”

Check out more from Adshel Rail.

Campaign Name

Beem It

Creative Agency

Media Agency

Ikon Communications

Adshel Rail