Beem It have taken over at Melbourne Central station as Adshel transforms the Metro Trains Melbourne network. This is Beem It’s first out-of-home media campaign launching within a high impact environment that delivers maximum impact and effectiveness. Beem It, Head of Marketing & Communications, Andrew Campbell says of the launch, “We’re excited to launch Beem It, an instant payments app that allows anyone to pay, request and split a bill with friends and family, across Adshel’s Rail network in Melbourne. This is the first campaign for us in out-of-home – and this solution helps us drive awareness through high-impact placements.”
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