• Carlsberg Danish beer tram advertising campaign
  • Carlsberg 'Probably the most tasteful Danish design' tram shelter campaign
  • Carlsberg Tram advertising campaign
  • Carlsberg Tram advertising campaign
  • Carlsberg tram advertising



Carlsberg have utilised Adshel Immerse to turn a Melbourne tram stop into a luxury, Danish inspired chill-out zone. The activation featuring cushioned seats, oak wood trimmings and those ever-so stylish Danish inspired lights, commuters enjoyed a little bit of luxury across the Yarra Trams network, the only thing missing was a nice cold Carlsberg. The installation was complimented with Adshel Street Furniture across VIC and NSW.

Campaign Name


Creative Agency

CHE Proximity

Media Agency

Ikon Adelaide

ALL, Adshel Immerse