PERNOD RICARD

Pernod Ricard and Adshel have delivered a seriously sweet campaign to Bondi Junction station for the launch of the Beefeater London strawberry gin. The station domination features strawberry scented decals, filling the station with a fruity strawberry scent and enticing commuter senses. The fruity campaign is complimented with beautiful product photography, painting the station top to toe in the pink gin creative. Bondi Junction station reaches 327,000 commuters weekly.

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Campaign Name

Pernod Ricard

Creative Agency

in-house

Media Agency

Blue 449

Solution
Adshel Live, Adshel Rail

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