SMITHS

Adshel’s high impact commuter rail network has been the latest host of a Smiths pizza party, launching the new partnership between Smiths and Pizza Hut with Adshel pulling out all the stops to deliver a creative, out of the box idea. The flavours of Pizza Hut were quite literally delivered to the streets of Melbourne with three oversized pizza boxes built at 2.6 metres high, sure enough to capture commuter attention as audiences travel through the station.

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Campaign Name

Smiths

Creative Agency

Media Agency

PHD

Solution
Adshel Immerse, Adshel Rail

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